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.btn{width:100%;margin-top:16px}}.hero{background:var(--white);padding-block:clamp(72px,11vw,140px);position:relative;overflow:hidden}.hero:before{content:"";pointer-events:none;background-image:repeating-linear-gradient(45deg,#003da508 0 2px,#0000 2px 22px);position:absolute;inset:0}.hero:after{content:"";pointer-events:none;background:radial-gradient(circle,#c8102e14,#0000 70%);width:520px;height:520px;position:absolute;top:-160px;right:-160px}.hero__grid{grid-template-columns:1.1fr .9fr;align-items:center;gap:clamp(32px,5vw,64px);display:grid;position:relative}.hero__logo-wrap{justify-content:center;display:flex}.hero__logo{background:var(--white);width:100%;max-width:420px;height:auto;box-shadow:var(--shadow-lg);border:1px solid var(--border);border-radius:20px;padding:18px 24px}@media 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solid var(--border);box-shadow:var(--shadow-sm);transition:transform .28s var(--ease), box-shadow .28s var(--ease);border-radius:14px;align-items:flex-start;gap:16px;padding:20px 22px;display:flex}.pain:hover{box-shadow:var(--shadow-md);transform:translateY(-4px)}.pain__icon{width:40px;height:40px;color:var(--rojo);background:#c8102e1a;border-radius:10px;flex:none;place-items:center;display:grid}.pain__text{color:var(--navy);padding-top:6px;font-weight:500}.problema__aside .section-title{color:var(--azul)}.problema__aside .section-title .strike{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='300' height='30' viewBox='0 0 300 30' preserveAspectRatio='none'%3E%3Cpath d='M4 20 Q 75 8, 150 16 T 296 12' stroke='%23C8102E' stroke-width='5' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");background-position:50% 56%;background-repeat:no-repeat;background-size:102% .62em;display:inline;position:relative}.problema__aside p{color:var(--muted);margin-top:18px;font-size:1.05rem}.problema__aside .mark{color:var(--navy);white-space:nowrap;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='12' viewBox='0 0 120 12'%3E%3Cpath d='M3 8 Q 30 2, 60 6 T 117 5' stroke='%23C8102E' stroke-width='3' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");background-position:left bottom -2px;background-repeat:no-repeat;background-size:100% 8px;padding-bottom:6px;font-weight:600}.problema__stamp{border:2px dashed var(--rojo);color:var(--rojo);border-radius:999px;align-items:center;gap:10px;margin-top:26px;padding:10px 18px;font-size:.9rem;font-weight:600;display:inline-flex;transform:rotate(-2deg)}.steps{grid-template-columns:repeat(3,1fr);gap:28px;display:grid}.step{background:var(--white);border:1px solid var(--border);border-radius:var(--radius);box-shadow:var(--shadow-sm);transition:transform .3s var(--ease), box-shadow .3s var(--ease);padding:40px 32px 34px;position:relative;overflow:hidden}.step:hover{box-shadow:var(--shadow-lg);transform:translateY(-6px)}.step__num{font-family:var(--font-display);color:#c8102e14;pointer-events:none;-webkit-user-select:none;user-select:none;font-size:9rem;font-weight:900;line-height:1;position:absolute;top:-18px;right:6px}.step__icon{background:var(--azul);width:54px;height:54px;color:var(--white);border-radius:14px;place-items:center;margin-bottom:22px;display:grid;box-shadow:0 8px 18px #003da540}.step__label{letter-spacing:.14em;text-transform:uppercase;color:var(--rojo);margin-bottom:8px;font-size:.78rem;font-weight:600;position:relative}.step__title{font-family:var(--font-display);color:var(--azul);margin-bottom:12px;font-size:1.4rem;font-weight:700;position:relative}.step__desc{color:var(--muted);position:relative}.familias__grid{grid-template-columns:repeat(6,1fr);gap:24px;margin-bottom:72px;display:grid}.family{background:var(--white);border:1px solid var(--border);border-radius:var(--radius);box-shadow:var(--shadow-sm);transition:transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s ease;grid-column:span 2;padding:30px 28px}.family:hover{box-shadow:var(--shadow-lg);border-color:#c8102e59;transform:translateY(-6px)}.family:nth-child(4){grid-column:2/span 2}.family:nth-child(5){grid-column:4/span 2}.family__tag{letter-spacing:.08em;color:var(--rojo);background:#c8102e17;border-radius:999px;margin-bottom:16px;padding:4px 12px;font-size:.8rem;font-weight:700;display:inline-block}.family__icon{background:var(--hielo);width:48px;height:48px;color:var(--azul);border-radius:12px;place-items:center;margin-bottom:18px;display:grid}.family__title{font-family:var(--font-display);color:var(--azul);margin-bottom:10px;font-size:1.25rem;font-weight:700}.family__desc{color:var(--muted);font-size:.96rem}.ring-block{text-align:center;background:var(--white);border:1px solid var(--border);box-shadow:var(--shadow-md);border-radius:28px;flex-direction:column;align-items:center;max-width:720px;margin-inline:auto;padding:clamp(40px,6vw,64px);display:flex}.ring{width:clamp(220px,40vw,300px);height:clamp(220px,40vw,300px);position:relative}.ring svg{width:100%;height:100%;transform:rotate(-90deg)}.ring__track{fill:none;stroke:var(--hielo);stroke-width:18px}.ring__value{fill:none;stroke:var(--rojo);stroke-width:18px;stroke-linecap:round;transition:stroke-dashoffset .1s linear}.ring__center{flex-direction:column;justify-content:center;align-items:center;gap:2px;display:flex;position:absolute;inset:0}.ring__pct{font-family:var(--font-display);color:var(--rojo);font-size:clamp(3rem,8vw,4.2rem);font-weight:900;line-height:1}.ring__pct span{vertical-align:super;font-size:.45em}.ring__caption{letter-spacing:.04em;color:var(--azul);text-transform:uppercase;max-width:12ch;font-size:.82rem;font-weight:600}.ring-block__title{font-family:var(--font-display);color:var(--azul);margin:28px 0 10px;font-size:clamp(1.4rem,3vw,2rem);font-weight:800}.ring-block__lead{color:var(--muted);max-width:46ch}.benefits__grid{grid-template-columns:1fr 1fr;gap:24px;display:grid}.benefit{background:var(--white);border:1px solid var(--border);border-radius:var(--radius);box-shadow:var(--shadow-sm);transition:transform .3s var(--ease), box-shadow .3s var(--ease);align-items:flex-start;gap:18px;padding:30px;display:flex}.benefit:hover{box-shadow:var(--shadow-lg);transform:translateY(-4px)}.benefit__icon{width:48px;height:48px;color:var(--azul);background:#003da51a;border-radius:12px;flex:none;place-items:center;display:grid}.benefit__body h3{font-family:var(--font-display);color:var(--azul);margin-bottom:6px;font-size:1.2rem;font-weight:700}.benefit__body p{color:var(--muted);font-size:.96rem}.audience{grid-template-columns:1fr 1fr;gap:24px;max-width:880px;margin-inline:auto;display:grid}.audience__group{background:var(--white);border:1px solid var(--border);border-radius:var(--radius);box-shadow:var(--shadow-sm);transition:transform .3s var(--ease), box-shadow .3s var(--ease);padding:32px 32px 28px}.audience__group:hover{box-shadow:var(--shadow-lg);transform:translateY(-4px)}.audience__title{font-family:var(--font-display);color:var(--azul);border-bottom:1px solid var(--border);align-items:center;gap:12px;margin-bottom:18px;padding-bottom:18px;font-size:1.35rem;font-weight:700;display:flex}.audience__badge{width:42px;height:42px;color:var(--white);border-radius:11px;flex:none;place-items:center;display:grid}.audience__badge--rojo{background:var(--rojo)}.audience__badge--azul{background:var(--azul)}.audience__list{flex-direction:column;gap:12px;list-style:none;display:flex}.audience__list li{color:var(--navy);align-items:center;gap:12px;font-size:1.05rem;font-weight:500;display:flex}.audience__list li svg{color:var(--rojo);flex:none}@media (max-width:640px){.audience{grid-template-columns:1fr}}.cta{background:var(--rojo);color:var(--white);text-align:center;position:relative;overflow:hidden}.cta:before{content:"";pointer-events:none;background-image:repeating-linear-gradient(45deg,#ffffff0d 0 2px,#0000 2px 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(max-width:560px){.prform__grid{grid-template-columns:1fr}}.footer{background:var(--navy);color:#ffffffb8;padding-block:60px 34px}.footer__top{border-bottom:1px solid #ffffff1f;flex-wrap:wrap;justify-content:space-between;gap:40px;padding-bottom:34px;display:flex}.footer__brand{max-width:360px}.footer__logo{background:var(--white);border-radius:12px;width:auto;height:78px;padding:8px 12px;display:block}.footer__tagline{max-width:40ch;margin-top:16px;font-size:.92rem}.footer__project{background:var(--white);border-radius:12px;align-items:center;gap:12px;margin-top:22px;padding:10px 16px;display:inline-flex}.footer__project span{letter-spacing:.08em;text-transform:uppercase;color:var(--muted);font-size:.72rem;font-weight:600}.footer__directiva{width:auto;height:58px;display:block}.footer__links{flex-wrap:wrap;gap:30px;display:flex}.footer__links a{color:#ffffffc7;font-size:.95rem;font-weight:500;text-decoration:none;transition:color .2s}.footer__links a:hover{color:var(--white)}.footer__bottom{color:#ffffff8c;padding-top:26px;font-size:.85rem}.reveal{opacity:0;transition:opacity .7s var(--ease), transform .7s var(--ease);transform:translateY(28px)}.reveal.is-visible{opacity:1;transform:none}@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}}@media (max-width:980px){.steps{grid-template-columns:1fr;max-width:520px;margin-inline:auto}.familias__grid{grid-template-columns:repeat(2,1fr)}.family,.family:nth-child(4),.family:nth-child(5){grid-column:auto}}@media (max-width:760px){.problema__grid{grid-template-columns:1fr}.problema__aside{order:-1}.benefits__grid{grid-template-columns:1fr}.familias__grid{grid-template-columns:1fr;max-width:440px;margin-inline:auto}.footer__top{flex-direction:column}.hero__ctas .btn{flex:auto}}